Dollar General private brands include Clover Valley (groceries), Good & Smart (health foods), Smart & Simple (a low-end discount brand), Sweet Smiles (bulk candy), Nature's Menu, Forever Pals and Heartland Farms (pet food and products, formerly EverPet), Gentle Steps (diapers, training pants, and wipes), Studio Selection (beauty and skin care), Believe Beauty (beauty care and makeup), Root to End (hair care), TrueLiving (housewares and laundry), Comfort Bay (towels, blankets, and pillows), Open Trails (men's apparel), Mission Ridge (blue jeans), Zone Pro (sportswear), Rexall (health care, under license from McKesson Corporation [69] ), Composure (adult diapers and incontinence pads), Breeze (feminine hygiene), ProEssentials (hardware), DriveMXD (automotive), OfficeHub (office supplies), and Bobbie Brooks (women's apparel, under license [70] )
Needless to say, all this glamour doesnt come cheap
1981.15 From Name/Title Cigarette case, silver, Engraved SM Bruce / Mr 1902 About this object C B, Cigarette case, Birmingham, England, 1898, silver, gilt interior, 9 x 6.5 x 1 cm
It still faces a tough road at the FDA